Starbucks, the American coffee company and the world's largest chain of coffee shops, will open an elite coffee shop and café in Milan on Friday, Reuters reports. This is the first Starbucks coffeehouse in Italy, which ranks fourth in the world for coffee consumption. The company's management hopes to convince the Italians to pay more for daily coffee, expecting that they will feel the company's premium experience as soon as they enter the coffee shop. Italians will have to pay 1 euro 80 centsfor a regular espresso at the Starbucks coffee house, which is almost 2 times higher than the price in local cafes. The number of Starbucks coffee shops around the world today is 2 thousand 900.
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