Juul CEO Steps down, advertising quelled as vaping crisis grows
Juul announced on Wednesday that the company’s CEO, Kevin Burns will be replaced by K.C. Crosthwaite, an officer at tobacco company Altria which is a major investor in Juul.
Recently, nine e-cigarette and vaping-related deaths were reported and the Centers for Disease Control said that as of September 17, there have been 530 cases of lung injury associated with those products.
Another development from Juul includes its suspension of all TV, print, and digital ads. The company also said that it will support and comply with federal policies pertinent to vaping products. Meanwhile, the U.S. Food and Drug Administration is also looking to ban all flavored e-cigarettes.
Last week, Walmart also announced that it would no longer sell vaping products.
“I have long believed in a future where adult smokers overwhelmingly choose alternative products like Juul. Unfortunately, today that future is at risk due to unacceptable levels of youth usage and eroding public confidence in our industry. Against the backdrop, we must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate,” said Crosthwaite.
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