Facebook is one of the largest in the IT industry. The corporation owns social networks and popular instant messengers. The popularity of the company's products has made it one of the fastest-growing in the world. Facebook shares are classified as blue chips. They are very popular among traders and investors.
The main product of Facebook is the social network of the same name. About 1.8 billion users visit this resource monthly. The company also owns instant messengers: WhatsApp and Messenger. Another popular product is the Instagram app. The holding also includes subsidiaries. These include companies such as Atlas, Oculus, Masquerade, and CrowdTangle.
The high profitability of Facebook shares makes them attractive to both institutional investors and individuals. Moreover, the value of these securities is low. To become a shareholder does not need significant capital.
The history of the company began in 1964. In those days, Moskovits, Hughes, Saverin, and Zuckerberg created the first version of their application. Initially, their site was called Facebook. The resource became popular only two years later when its founders made it accessible to users around the world.
Investment attractiveness came to the company one year after that. The IT giant Microsoft drew attention to this project. The company bought back Facebook shares of about USD 230 million without the participation of the exchange. This transaction attracted the attention of investors and allowed them to conduct an IPO successfully.
The creators of the company initially planned to conduct business in several areas. Several subsidiaries have been created. Many types of activities allowed to increase profit margins, making the project accessible among a vast number of consumers.
Facebook became available to the public in 2012. A significant part of the securities is traded on the US stock exchange NASDAQ. Participation in the Microsoft project significantly increased the company's popularity. Facebook stock demand was higher than supply. At the time of the IPO, the value of securities was at USD 38.
IPO advertising made the company's stock even more attractive. In a short time, Facebook capitalization exceeded USD 100 billion. However, after the hype subsided, the company's shares fell 33%. This was a consequence of the revaluation of assets during the IPO.
Shares fell to USD 30 and then fell to around USD 20. Only in 2013 did they reach the original cost of USD 38. Then Facebook shares showed rapid growth. It was a real "bull" rally with small pullbacks.
The success of the company is due to the demand for assets and an effective development strategy. Facebook's profit is continuously increasing. Today, the company's shares are considered one of the most reliable and protected. They are used to calculate several popular stock indexes. Now the company's capitalization has exceeded 547 billion dollars.
Facebook shares must be traded using standard tools and methods. Use both fundamental and technical analysis. Pay attention to the output of the financial statements of Facebook. Use technical analysis to calculate optimal points for opening and closing transactions. It is also recommended that you strictly follow the rules of money management. You should not risk in one operation the amount that exceeds 5% of your deposit. This rule will allow you to avoid excessive losses.