Facebook’s dating feature to launch in the U.S.

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Love is no longer in the air – it’s on the internet, and it’s on Facebook!

The social media giant is now doing what other social networking sites are designed for – be a matchmaker.

The new function, dating service, will be launched on Thursday in the United States, a year after Facebook divulged the idea to the public.

“We’ve been slow, actually, without this rollout. We wanted to make sure we got it right because dating is so personal,” said the product manager of Facebook Dating when asked about the slow development of the project.   

Facebook users who are 18 years and older in the U.S. will now have access to the Dating feature and set up a dating profile from within their mobile app.

The Dating feature will only employ text messaging, excluding photos, videos, payments, or even link sharing, which the other matchmaking apps utilize.

Dating also comes with a safety feature where a user can share a date on Messenger to track the whereabouts of the participants.

And just like the basic functionality of known matchmaking apps, a user can set preferences for matches based on proximity, age, religion, and height. Blocking Dating users is also added to the feature as well as the visibility of the dating profile, being public or shown only to a preferred circle of friends.

Facebook said Dating is for everyone, including those who have closed their doors to online dating for some reason.

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