The pre-tax profit of the British television and film company Entertainment One for 12 months ended March 31, more than doubled to 77 million 600 thousand pounds due to the popularity of the animated series “Peppa Pig” in China, the finversia.ru project writes with reference to the reporting company. Adjusted earnings rose 11% to 144 million pounds. The division responsible for family content increased its annual revenue by 50% to 139 million pounds. At the same time, total revenue decreased by 4% to 1 billion 50 million pounds. Since November 2017, the “Peppa Pig” series began to be actively criticized in China for instilling alien values in children. It became more often associated with counterculture and violation of public order. However, Entertainment One continues to count on the Chinese market and plans in 2018, in cooperation with Merlin Entertainments, to open an amusement park dedicated to the “Peppa Pig”.
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