Amazon expands growth, sends Alexa in Brazil
Amazon.com Inc. will be launching its virtual assistant Alexa in Brazil this month, set to install the software in three new devices.
Weeks after launching its Prime subscription service to Brazilian customers, U.S.-based Amazon aims at making local competitions more robust in Brazil as it offers unlimited nationwide free shipping plus a maximum 48-hour delivery in more than ninety areas.
“This is a particularly exciting moment for Amazon in Brazil,” Alexa’s international director Michele Butti said on Wednesday. Alexa will be available in the Portuguese language, as well.
Aside from the nationwide free 48-hour max delivery, Amazon is offering discounts on pre-orders of the three Alexa-infused devices in Echo Dot, Echo Show 5, and Amazon Echo.
“We are proud of our products and results are exceeding expectations in other countries, but we are not particularly focused on sales numbers in the first year or month,” said Butti.
The three Amazon gadgets offered in Brazil range from 349-699 reais.
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